Although the AMD installation clip is actually built right on to the Core-Contact Freezer, this clip also is used with the Intel installation method. The black ring you see pictured below clips through the retention holes on your intel motherboard by pushing plastic pins through each of the corner holes. These pins expand the clips that go through to the other side of your motherboard. With so many coolers requiring a bolt-thru design that means disassembling your entire system to install, I was very happy to see Sunbeam keep the push-pin style of retention. After this bracket is installed, the AMD style clips on the cooler will clip onto either side of the plastic ring. Of course for AMD users, you just need to clip the cooler onto the plastic bracket that will already be on your motherboard.
Since they include a retail packaged version of their TX-2 thermal paste with this cooler you can rest assured that it'll last through many installations and re-installations to come.