The front of the box has an overwhelming amount of images and branding; the top half of the front is all branding and logos. Furthur down a little, there is a diamond-shaped logo where you can see a small part of the heatsink inside. Compatability with a plethora of processors is listed on the bottom left corner. The box for the fan has nothing much on the front, only the "Hydraumatic" part is of interest, being the type of bearing the fan uses. The backs of both the boxes list the specifications and the heatsink's box has some images of what is included.
One side of the heatsink box has a nice, detailed description of each of the dimensions on the heatsink, so that you can make sure that your case has enough clearance for its installation. The other side lists some of the highlighted features.