Conclusion:
To me, the Samsung U10 seems like it's a device that should be so much cheaper than it is. When I feel and play with this camera, then move to a Samsung C10 for $30 more, the U10 is left seeming like a child's toy. I will admit, I don't have many comparisons in this field to directly compare the U10 with, but overall quality for money seems to let me down on this product. Even if you give me limited zoom abilities, why not put a nice lens on the front of this camera and add in some wireless capabilities - I'm sure those could both be done while keeping a fairly reasonable price tag. Even if a better lens meant a slightly thicker U10, it's still thinner than my wallet and won't stand out in my pocket!

Pros:
Compact size
Ease of use
1080 HD video

Cons:
Non-replaceable battery
Feels "cheap"
Small lens requires good light for good results